Ella is a prime example about why exposure shows are still relevant. There is no need to win the competition (although it's a bonus), but the main goal is simply the exposure you get from being on the show. All you need is one important person to take notice. So while Ella came in 6th, by the time she left the show she had received praise from Adele, Chloe Moretz, Stephen Fry, Lily Allen, Cher, and Simon Cowell. The latter of which signed her to his record label. This particular song was nominated for song of the year at the BBC Music Awards. So much lie her, it didn't win, but in the end that didn't matter. The song will always be great either way.
Peace.
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